In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.
 
Takeaways
 
Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.
Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.
Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.
Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.
 
Chapters
 
00:00 Introduction and Question Submission Form
02:24 Deep Dive into Subscription Boxes
04:37 What is a Subscription Box?
06:23 Opportunity for Brand Visibility
09:08 Different Types of Subscription Boxes
10:24 Best Suited Products for Subscription Boxes
11:48 Mistakes in Pitching and Negotiating
51:50 Mistake: Not willing to negotiate on price
53:10 Stand out by customizing your pitch
55:28 Negotiating with marketing as leverage
57:27 Being scrappy and figureoutable
59:42 Leveraging marketing and creating exclusivity
01:00:10 Easy ways to pitch
01:02:08 Making a short and effective pitch
01:07:35 Summary: How to get into subscription boxes






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