Navigating large gaps in the needs of stakeholders is critical for any marketing strategy. This week Kathy Govier shares how she assesses and identifies the key desires of different audiences in order to create messaging that addresses needs and accomplishes goals. Listen in as Laura and Kathy discuss understanding your own thought process as a leader, the difference between new and hardcore collectors, and the importance of recognizing expertise within niche categories.
 
Here are a few things you’ll learn during this conversation:

How Kathy differs her messaging between hardcore and new collectors
Why she considers herself a general manager with marketing expertise
How to approach business from a broad perspective
The importance of acknowledging input from every team member
How to understand and communicate your own thought process with your team

 
During the 24-Hour Challenge, Kathy encourages you to optimize your LinkedIn profile by focusing on asking for and showcasing recommendations on your profile.
 
About Kathy Govier:
 
Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.
 
You can connect with Kathy in the following ways:
Website: https://www.geppifamilyenterprises.com
Linkedin: https://www.linkedin.com/in/kathygovier/
 
To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.
 
You can connect with Laura in the following ways:
 
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA
Facebook: Vocal Impact Productions
Twitter: @Laura Sicola 
Twitch: https://www.twitch.tv/vocalimpactproductions
Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.