39 min listen
Ep. 193 - Social Chain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social Chain
Ep. 193 - Social Chain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social Chain
ratings:
Length:
40 minutes
Released:
Jul 18, 2022
Format:
Podcast episode
Description
We call social the ever-changing landscape for a reason, but with that, our roles must change too. In this episode, we’re joined by Social Chain vet and current senior creative Jake Thompson, to discuss how creatives and strategists have had to evolve and what those roles must mean within modern agencies today. Expect to learn how to put together a watertight brief, how to let creative strategy inform everything from seasonal campaigns to BAU, and how you can examine your processes and keep your team motivated. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
Released:
Jul 18, 2022
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast