61 min listen
SFPP 01: How To Create Persuasive Website Copy With Kimberly Houston
SFPP 01: How To Create Persuasive Website Copy With Kimberly Houston
ratings:
Length:
45 minutes
Released:
Jul 8, 2015
Format:
Podcast episode
Description
Not having persuasive copy on your website that connects with your visitors is one of the largest missed opportunities I see photographers make with their marketing.
So this week I sat down with Kimberly Houston, a professional copywriter that has been helping photographers and other creative professionals differentiate themselves through copy since 2005, to talk about what copywriting is and why it's so important.
What You'll Learn
The CRITICAL mistake that most photographers makes with their copy and how to fix it
How to create unifying copy even if you serve multiple niches
How to develop and communicate your unique selling proposition
Where to learn to write better copy if you can't afford a copywriter
Resources Mentioned
http://kimberlydhouston.com/sfp/
http://copyblogger.com
So this week I sat down with Kimberly Houston, a professional copywriter that has been helping photographers and other creative professionals differentiate themselves through copy since 2005, to talk about what copywriting is and why it's so important.
What You'll Learn
The CRITICAL mistake that most photographers makes with their copy and how to fix it
How to create unifying copy even if you serve multiple niches
How to develop and communicate your unique selling proposition
Where to learn to write better copy if you can't afford a copywriter
Resources Mentioned
http://kimberlydhouston.com/sfp/
http://copyblogger.com
Released:
Jul 8, 2015
Format:
Podcast episode
Titles in the series (100)
SFPP 25: The Beginner’s Guide To Photography Websites With Scott Wyden Kivowitz: Every business needs a website, but getting started can be confusing and hard. - Scott Wyden Kivowitz joins me today on the SFP podcast to help shed some light on where photographers should be looking when it comes to all things web. - by The Six Figure Photography Podcast With Ben Hartley