Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her.
He’s a Facebook ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage. Enjoy the show!
What You’ll Learn
Where to begin when launching a Facebook ad
Some guidelines for setting up a a high converting campaign
How to choose an audience
How to test your creatives
Best practices when running Facebook ads.
Sample metrics to reference as you run your ad campaigns
Other Resources And Books
Rick Mulready’s Site
Art of Paid Traffic
The FB Advantage
Sponsors
Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is ...
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