Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com. We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book. The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)… We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her! On the Show Today You’ll Learn:   Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit it Why Christine should focus on a Facebook video strategy using engagement audiences     How using pixels will track and move prospects further along the funnel     Ad sets she can use and ways to make her targeting more efficient     Why I feel there is such a huge opportunity in her niche when it comes to Facebook advertising     How to track the data for the audiences you are targeting, including what to think of when naming your ad sets     What I recommend Christine by focusing on and which two offers to use with her Facebook ads