This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. There are 4 main keys that drive your brand and nurture your team culture. John discusses starting an online company brand store, implementing repeatable promotional programs, offering multi-level welcome kits, and choosing premium over volume. He provides tangible examples of how each key excites company employees and transforms them into brand champions.  HIGHLIGHTSThe 4 keys that drive your brand: An elite online brand storeRepeatable promotional branded apparel programsMulti-level welcome kitsGo premium over volume QUOTESUse premium apparel to incentivize stellar performance - John: "For those that meet or exceed standards of performance, you don't always have to give them a bonus check. Give them a credit to the company online store. Two things happen. Number one, they feel great because they're rewarded with something—and everybody likes an incentive—but what's the dual impact? The dual impact is they're going to go on your online store, purchase something with your logo on it, and become a walking billboard for your organization."Branded merch makes you extraordinary at the ordinary - John: "It's not going to save the world. It's not going to cure cancer. And, quite honestly, it's not going to increase your sales by 50%. It's not going to help your people close better. It's not going to drive your leads by 800% in a year. It's not happening. What it will do though, it will help you to become extraordinary at the ordinary as it relates to branding."Leaders must grow the company by creating brand champions - John: "If you're a CMO, executive director of HR, executive VP of HR, tip of spear executive, chief revenue officer, executive vice president of sales, whatever, you're trying to really take the company on the next level and build value in the organization. A great way to build value in your organization is to have the people really, really be advocates and evangelists, brand champions, for the organization." In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com