On this episode of the In the Club Podcast by Club Colors, we feature our DesignLab Managers, Nicole Berthold, and Charlene Guthrie, as well as Crystal Puotinen, DesignLab’s E-Commerce Coordinator. Today, our guests share how DesignLab works with brand advisors to come up with innovative branded solutions.They share the differences between a brand shop and a pop shop and how to retain brand integrity all throughout, including curated products. With the trend of products going sustainable, our guests share examples of how to offer products that offer this option. John invites potential partners to take the Logo Challenge (link at the bottom) and for everyone to stick around for today’s Hot Iron with JMo!HIGHLIGHT QUOTESPioneering the pop shop as a solution to clients - Nicole: "A pop shop, we also have a more simple solution. It's a pop form. So is there data collection? If it's solely data collection, no payment, and it's just, “Hey, go on, pick your item”, then that's going to be a pop form. There's no payment collected. It's simply just data. So that's a solution that we actually came up with about six months ago, but to that point, that's the cool thing about DesignLab and our technology services too. We're constantly looking into different ways to provide those solutions to clients based on their needs."A brand shop with sustainable options reaches across demographics - John: "It's very consistent with the way that decision-makers at all brands are thinking because generations of staff members now are thinking deeper than a paycheck. At least, they want the option too. If you only make it about a paycheck and you only make it about getting the number, get the number, and there's no greater purpose, then you're probably going to have a lot of turnover and people that really don't steward the brand. So the whole idea of creating a brand-consistent shop like this that is aesthetically pleasing, that has a variety of options for every different type of demographic, it's really a fantastic solution." Connect with our amazing guests below:Nicole | Charlene | CrystalWant to work with DesignLab? Shoot us an email HERE or HERE.Try the Club Colors Logo Challenge! If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!