For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code automation system that transforms marketers’ time management and democratises data using two readily available, low-cost tools—Google Sheets and Notion. Clary joins us on this week's show alongside hosts Peggy Anne Salz and Brian Baglow. She explains how her system delivers on three fronts: It serves as a data analytics platform, matches specific actions with campaign performance, and sends smart alerts that tell marketers in minutes the campaigns that need their attention most. Clary reveals how she saves 50 hours/week integrating this automation and shares the blueprint that studios of all sizes can follow to build their own system in-house.


CHAPTER TIMESTAMPS
00:00 - Intro
04:28 - Balancing UA and monetisation at the same time
05:58 - Clary's no-code solution
08:48 - How Clary's solution helps studios of all sizes
11:10 - AI strengths and weaknesses in UA & monetisation
16:01 - How AI is changing job descriptions
20:52 - Saving 50 hours/week with a no-code solution
24:12 - Disrupting the non-gaming industry
26:47 - Cultivating creativity with Clary's no-code AI
29:40 - How to build a system like Clary
34:48 - Favourite games Q&A