In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Salz links up again with Piyush Mishra, Director of Growth at Product Madness, to learn about his playbook for producing stellar games on a shoestring budget, from concept testing to global launch. He reveals the metrics that matter most when evaluating creative and the questions to ask to effectively greenlight games across genres.

CHAPTER TIMESTAMPS
00:00 - Intro
03:22 - The creative metrics that matter
08:12 - Using UA to test and validate concepts
11:38 - Keeping costs down during testing
15:36 - Using UA to test gameplay creative
17:29 - Benchmarks for greenlighting a game 
23:15 - Marketing must be there from the start
27:28 - What genres does this work for?

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