Good forecasting is necessary to predict performance or make tough decisions about your game. But it's not just about the numbers. Winning demands a single source of truth, insights into real-time data and a departure from the timework tools and approaches that have allowed team members to pass the blame, not the benchmarks. Fortunately, this week's guests are uprooting traditional forecasting practices for a more democratized, innovative and granular cohorts-based approach. "Fundamentally, [forecasting] is a process of alignment," says Angus Lovitt, Co-Founder of Ramp, a startup that integrates data across departments to provide studios with unified and accurate forecasts. In this first episode of a special two-part series, Angus and Hong Nguyen, CFO at SpaceApe Games, teach the entire team —from devs to marketers to finance —how to make better decisions informed by data.
CHAPTER TIMESTAMPS
00:00 - Intro
02:03 - Where is everyone going wrong with forecasting?
04:38 - Why is forecasting innovation important now in the gaming industry? 
09:01 - Bad forecasting is more than a bad formula
13:40 - How Angus disrupted the gaming industry for three years
16:52 - How does RAMP reenvision forecasting?
21:40 - The benefit of a single source of truth
25:46 - What does automation bring to forecasting?

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