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Stop best-guess forecasting with John Lorenc, Ph.D.

Stop best-guess forecasting with John Lorenc, Ph.D.

FromReveal: The Revenue Intelligence Podcast


Stop best-guess forecasting with John Lorenc, Ph.D.

FromReveal: The Revenue Intelligence Podcast

ratings:
Length:
36 minutes
Released:
Nov 8, 2021
Format:
Podcast episode

Description

Accurate forecasts are core to running a successful business. Yet more often than not, forecasting is rarely that... accurate.When John Lorenc, Vice President of Sales Operations, joined Point Click Care they didn’t really have a sales operations function. Today, the company operates a data-fueled forecasting approach putting them within 3% of accuracy. Hear how they said good-bye to a “best-guess” model and get a crash course on how to set up a sales operations function that has massive impacts on the health of your organization.Key Takeaways:10:12 - Why it's so difficult to forecast the right way14:03 - Support your forecast with data16:19 - Tips for reps building their forecast bottoms up19:43 - Data Breakout: Forecasting accuracy20:43 - Crash course to build an accurate forecast29:43 - How to automate your forecasting34:22 - Micro Action: Building your idea forecasting processWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with John Lorenc: https://www.linkedin.com/in/john-lorenc-ph-d-a1791345/
Released:
Nov 8, 2021
Format:
Podcast episode

Titles in the series (100)

Reveal is for revenue leaders who want to reach their fullest potential. Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market. You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.