Puma's Head of Emerging Technology, Ivan Dashkov, joins us to discuss how the sportswear brand is approaching digital fashion, community building and marketing innovation.Today's episode is sponsored by Chainalysis.In the final episode of 2023, Avery and Sam discuss predictions for 2024 and interview Ivan Dashkov, Head of Emerging Technology at Puma, about innovation in marketing and brand-building strategies like social media, NFTs, the metaverse and AI.Links mentioned from the podcast: Threads is officially starting to test ActivityPub integrationThe rise of AI fake news is creating a ‘misinformation superspreader’H&M nailed its metaverse entry with one simple priority, UXIvan’s TwitterFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.