53 min listen
Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey
FromMarketing Trends
Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey
FromMarketing Trends
ratings:
Length:
51 minutes
Released:
Mar 20, 2020
Format:
Podcast episode
Description
According to Mathew Sweezey, we no longer live in a world where traditional marketing efforts will pay off in big ways. Instead, marketers need to realize that the entire environment they are working in has changed, and therefore the marketing game they are playing has changed as well. It’s this entire idea that Mathew has written about in his new book, The Context Marketing Revolution and on this episode of Marketing Trends, he discusses all the things you can learn if you pick up a copy. 3 Takeaways: Automation can and should be used as a tool to enable new opportunities The environment in which marketing happens has changed, therefore marketing itself should also change Marketers must focus on experiences if they expect to be successful in this new environment --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Mar 20, 2020
Format:
Podcast episode
Titles in the series (100)
Agile Marketing with Jascha Kaykas-Wolff, CMO of Mozilla: Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha... by Marketing Trends