Win, keep, and grow are three different revenue buckets that any subscription company has to manage.  You have to put resources into winning customers, you have to put resources into keeping customers, you have to put resources into growing customers.  “Win, keep, and grow, each needs its own focus.” - Mark Stiving What's fascinating is that most of the time when you invest when you do marketing tactics, you're impacting one of those three. And even if it goes across more than one, you're probably doing it for a specific reason.  My recommendation, go through all of the tasks that you have, and identify which of these three revenue buckets are you focused on, you focused on winning or keeping or growing customers.  We hope you enjoyed this podcast. If you see have any questions or feedback please email me mark@impactpricing.com.  Now go make an impact.   Connect with Mark Stiving:  Email: mark@impactpricing.com LinkedIn