The Modernity of Site SearchWe recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand.We contrast the store design of ALD with another Soho shopping experience: Shinola. The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future digital purchases.We’re in a brave new world of being introduced to brands. Price doesn’t matter anymore. User accessibility is what’s important. “In-store is the next frontier for digital.”- BrianThere is still a lot of opportunity to optimize the experience for shoppers, if stores are able to create a seamless instore and online experience there would be a lot more growth.GroupBy’s Roland Gossage joins the show to talk about the past, present, and future of customer journey orchestration, and the tools that help us do that today. The GroupBy Product Discovery Platform powered by Google Cloud Retail AI drives the world’s most relevant and highly converting eCommerce websites. In the beginning days of eCommerce, it was all about working to create an online experience and seeing it would work. Now, twenty years later, the game has changed.“80% of clients who hit a website that have a poor user experience are likely to never return. So the stakes are much higher.” -RolandThe market is ready for a plunge. It’s getting bigger and better. Bringing in new waves of technology helps all parts of the market. “The old analogy was garbage in, garbage out and that still exists today. We realized upfront that we had to solve the data problem first. So we had to create the golden record.” -RolandAssociated Links:The Twitter post of Brian’s shirt from Aime Leon DoreLearn more about Roland Gossage, and GroupBy Inc.Get our latest report: Nine by NineSubscribe to InsidersListen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!