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349: Generative AI Tools for B2B Productivity

349: Generative AI Tools for B2B Productivity

FromRenegade Marketers Unite


349: Generative AI Tools for B2B Productivity

FromRenegade Marketers Unite

ratings:
Length:
46 minutes
Released:
Jun 16, 2023
Format:
Podcast episode

Description

This episode was brought to you by AI (with a healthy dose of human oversight, of course).  Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute. Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating promotional copy, and how to keep up with the pace of AI. And if you like what you hear, check out the upcoming MAICON (Marketing AI Conference), July 26-28th, 2023 in Chicago.  We have a discount code for CMO Huddles members. If you want it, let us know! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jun 16, 2023
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast