Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:1. GA4 -- creating cohorts by gender2. Segmenting Product and Collection landing page groups3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?4. Content analysis funnel -- how does your homepage content funnel users to the appropriate experience5. Feature analysis -- how to segment out feature usage to determine impact on conversion rates-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:GA4 Path explorerFeature Analysis segmentation example-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!