17 min listen
6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday Sales
6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday Sales
ratings:
Length:
27 minutes
Released:
Jul 25, 2022
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:How to Market in Downturn by HBRUS Consumer Price Index in RecessionSalesforce prediction on BFCM-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Jul 25, 2022
Format:
Podcast episode
Titles in the series (100)
Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues: Learn how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to manage your own server-side tracking for affiliate providers. by Conversion Tracking Playbook