18 min listen
Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler
Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler
ratings:
Length:
37 minutes
Released:
Oct 26, 2023
Format:
Podcast episode
Description
Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dylan Ander's talk from Elevar SummitBen Zettler websiteElevar + Klaviyo Tracking + Session Enrichment-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Released:
Oct 26, 2023
Format:
Podcast episode
Titles in the series (100)
5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook