Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Neilsen Norman Group (UX research)The Mom Test BookSurefoot websiteConnect with Laura on LinkedIn-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers