41 min listen
3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion Value
3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion Value
ratings:
Length:
19 minutes
Released:
Jun 13, 2022
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent). -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:How To Block Spam Events from Facebook Pixel via GTMElevar Facebook Conversion API for ShopifyFacebook's New "Basic Ads" And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Jun 13, 2022
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook