33 min listen
How Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in Europe
How Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in Europe
ratings:
Length:
35 minutes
Released:
Nov 16, 2023
Format:
Podcast episode
Description
Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Purchase Event Grouping from ElevarYoutube AdBlocker EU PrivacyDaasityTydoSourceMedium-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Released:
Nov 16, 2023
Format:
Podcast episode
Titles in the series (100)
Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads: Brad Redding, Founder & CEO @ Elevar and Jerica Krakowski, Technical Product Manager @ Elevar, talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side by Conversion Tracking Playbook