Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. Bonus -- you'll hear Brad's breakdown on the new native GA4 integration that Google just released for Shopify. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. -----Links Referenced:ElevarDaasityGA4 Channel for Shopify-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!