31 min listen
Improve Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, Too
Improve Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, Too
ratings:
Length:
27 minutes
Released:
Aug 15, 2022
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Twitter CAPIAttentivePostscriptKlaviyo-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Aug 15, 2022
Format:
Podcast episode
Titles in the series (100)
Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed: Learn about client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). by Conversion Tracking Playbook