18 min listen
12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager
12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager
ratings:
Length:
23 minutes
Released:
Apr 11, 2022
Format:
Podcast episode
Description
Brad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts. Under Reporting:Attribution Window & Conversion Value Reporting DifferencesShort Windows & Reporting DelaysRecent Events UI does not show iOS eventsMissing fbc or other advanced matching parametersPost purchase upsells not configuredOffsite checkouts missing CAPIFacebook's own disclaimer Over Reporting:Attribution Window & Conversion Value Reporting DifferencesNo deduplication Duplicate eventsSPAM eventsOffline conversion events APIEnjoy!-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Elevar Knowledgebase ArticleCommon Thread Collective article on iOS14 and Facebook AnalysisPost Purchase Tracking on Shopify
Released:
Apr 11, 2022
Format:
Podcast episode
Titles in the series (100)
5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook