2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler

Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook

41 min listen

10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics: Brad Redding shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. by Conversion Tracking Playbook

22 min listen

5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook

18 min listen

5 Types of A/B Test Experiments That Anyone Can Implement Today (no tech experience required): Brad Redding shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion ra by Conversion Tracking Playbook

20 min listen

An Inside Peek Into Day to Day Issues that Elevar Customers Face in Tracking Implementations: In this unique episode, Brad Redding shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription trackin by Conversion Tracking Playbook

18 min listen

Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam: Brad Redding and Austin Harrison from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data ware by Conversion Tracking Playbook

35 min listen

Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues: Learn how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to manage your own server-side tracking for affiliate providers. by Conversion Tracking Playbook

17 min listen

TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag: Brad Redding, Founder & CEO @ Elevar, shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements including the new Google Tag, Snapchat CAPI, Klaviyo native app u by Conversion Tracking Playbook

20 min listen

GTM Server-Side Container Benefits, Challenges, and Responsibilities: Learn the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM. by Conversion Tracking Playbook

24 min listen

How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions: Brad Redding shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls a by Conversion Tracking Playbook

32 min listen

Google Ads Enforcing Consent in EU (or risk suspension), Real-Time Reporting in GA is History, and GA4 Reporting Updates: Brad Redding, Founder & CEO @ Elevar shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal A by Conversion Tracking Playbook

16 min listen

43% of Internet Users Use Adblockers -- How This Behavior Impacts Your Data Collection (and what to do about it): Brad Redding shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified by Conversion Tracking Playbook

24 min listen

Headless Shopify Websites: What Tracking Breaks, Why, and How to Fix It + Thoughts on Shopify's Hydrogen: Brad and Jon share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework. by Conversion Tracking Playbook

43 min listen

Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed: Learn about client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). by Conversion Tracking Playbook

31 min listen

3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion Value: Brad Redding, Founder & CEO @ Elevar shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn a by Conversion Tracking Playbook

19 min listen

How To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben Zettler: Brad Redding and Ben Zettler break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high perform by Conversion Tracking Playbook

54 min listen

Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity: Brad Redding, Founder & CEO @ Elevar, and Dan LeBlanc, Co-Founder & CEO @ Daasity, discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing by Conversion Tracking Playbook

51 min listen

Why Brands Should Consider Sending Offline Conversions to Marketing Channels: Brad Redding talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should cons by Conversion Tracking Playbook

10 min listen

Why Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to Fix: Brad Redding, Founder & CEO @ Elevar shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these by Conversion Tracking Playbook

19 min listen

How To Set-Up Google Analytics & Marketing Pixels for Brands With Multiple International Websites: Brad Redding shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions. by Conversion Tracking Playbook

23 min listen

Shopify FB CAPI Integration vs Elevar FB CAPI Integration + Hydrogen Headless Site Launch: Brad Redding, Founder & CEO @ Elevar breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works by Conversion Tracking Playbook

25 min listen

12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager: Brad Redding shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts. by Conversion Tracking Playbook

23 min listen

Bandit Testing During Q4 Holiday to Maximize CRO Gains + A/B Test Winners from Last Year: Brad Redding, Founder & CEO @ Elevar, talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing during this Q4. You'll also learn about a/b test le by Conversion Tracking Playbook

17 min listen

Best Of Episode - 10 of Our Best Insights Summarized from First 20 Episodes: Brad Redding shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one. by Conversion Tracking Playbook

17 min listen

5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom Segments: Brad Redding, Founder & CEO @ Elevar, shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. by Conversion Tracking Playbook

29 min listen

Ask Better Questions to Get The Answers You Need From Your Data: Brad Redding, Founder & CEO @ Elevar shares 40 questions that Elevar customers have asked during their onboarding process. Specifically the questions that they need answers to from their Google Analytics data. You'll also hear why "accurate data" is s by Conversion Tracking Playbook

29 min listen

3 A/B Test Experiments to Run On eCommerce Homepages Using Event Tracking Insights: Brad Redding shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis. by Conversion Tracking Playbook

18 min listen

Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads: Brad Redding, Founder & CEO @ Elevar and Jerica Krakowski, Technical Product Manager @ Elevar, talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side by Conversion Tracking Playbook

33 min listen

Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs: Brad Redding and Matt Bahr from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey by Conversion Tracking Playbook

39 min listen

Top 6 A/B Test Experiments of All-Time + Brand CRO Operating System + Leveraging Exit Intent Survey Data: Brad Redding and Elevar's Lead CRO Strategist, Kirby Crook share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, an by Conversion Tracking Playbook

37 min listen

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2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler

2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler

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