17 min listen
How To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice Rahmey
How To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice Rahmey
ratings:
Length:
37 minutes
Released:
Jan 23, 2023
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 Year Facebook Alum (Connect on LinkedIn) to talk advanced Facebook data collection tactics, creative optimization, and thinking beyond the click. Learn a unique perspective on how creative can dictate targeting and scaling by letting machines do their thing.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Connect with Maurice on LinkedIn- Native Shopify FB Integration Issues- Disruptive Digital Agency -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Jan 23, 2023
Format:
Podcast episode
Titles in the series (100)
Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues: Learn how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to manage your own server-side tracking for affiliate providers. by Conversion Tracking Playbook