41 min listen
Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
ratings:
Length:
40 minutes
Released:
May 31, 2023
Format:
Podcast episode
Description
The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Session Enrichment by ElevarFacebook Performance by ElevarKlaviyo server-side tracking by ElevarSafari 16.4 Episode-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
May 31, 2023
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook