In this episode, Zach Vestal, the marketing manager from Niner Bikes and BATCH Bikes hops on the mic to give us a little insight into his changing world as he manages two very different bike brands. Niner has been around a while, having built their reputation on the idea that riding bikes on a 29" wheel is the best. Whereas, BATCH Bikes is geared for an audience who are re-discovering their love for biking and aren't likely concerned with their wheel size.   This puts Zach in an interesting position as he has to constantly change his mindset around who he's marketing to. Zach discusses this challenge, the opportunities hidden inside it, and what it means for his personal growth.   Follow Zach: @zack_vestal @ninerbikes   Produced by: Port Side Productions @portsideproductions @backcountrymarketing @coleheilborn