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    ABM performance evaluation & analytics -- Randi Barshack // RollWorks

    ABM performance evaluation & analytics -- Randi Barshack // RollWorks

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    ABM performance evaluation & analytics -- Randi Barshack // RollWorks

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    14 minutes
    Released:
    Feb 19, 2021
    Format:
    Podcast episode

    Description

    In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation.   Show NotesConnect With:Randi Barshack: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Feb 19, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.