30 min listen
Golden Loyalty Metrics -- Mark Ross-Smith // StatusMatch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Golden Loyalty Metrics -- Mark Ross-Smith // StatusMatch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Nov 10, 2022
Format:
Podcast episode
Description
Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airline loyalty programs are effectively marketing businesses that marketers can learn a lot from in terms of targeting the most valuable customers. Today, Mark discusses golden loyalty metrics. Show NotesConnect With: Mark Ross-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 10, 2022
Format:
Podcast episode
Titles in the series (100)
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