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Leanne Gibson (Facebook Canada)

Leanne Gibson (Facebook Canada)

FromMarketing News Canada


Leanne Gibson (Facebook Canada)

FromMarketing News Canada

ratings:
Length:
33 minutes
Released:
Dec 7, 2020
Format:
Podcast episode

Description

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada.
Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses.
Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners. 
Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full.
Resources mentioned on the show:
Coursera 
Scholarships 
Boost My Business show
Boost with Facebook Canada group
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Follow Leanne Gibson:
LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94

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Released:
Dec 7, 2020
Format:
Podcast episode

Titles in the series (100)

Canada's #1 show about all things marketing, advertising & communications hosted by:-Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR-Ted Lau, owner of digital marketing agency Ballistic Arts-Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions-Shelley McArthur-Everett, Founder & President, SMC Communications Inc.We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world. Presented by Marketing News Canada