14 min listen
The Evolution Of Market Intelligence Platforms
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Evolution Of Market Intelligence Platforms
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
15 minutes
Released:
Mar 25, 2024
Format:
Podcast episode
Description
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms. Show NotesConnect With: Melissa Sargeant: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 25, 2024
Format:
Podcast episode
Titles in the series (100)
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting by MarTech Podcast ™ // Marketing + Technology = Business Growth