Today, I sat down with the mastermind behind the marketing and advertising of the Max Tornow brand and Freedom Business Mentoring, Robin Bouwman.
 
He’s generated over $50 million in revenue for his clients worldwide, and in this episode, we’ll talk about the biggest bottleneck when it comes to scaling your business from $50k a month to multiple six figures a month, how to stand out against your competition, and how to spot and catch marketing trends early.
 
We’ll also discuss the importance of perpetual learning, how business shapes you into a better person, and what you can learn from the biggest companies like Amazon or Booking. Enjoy!
 
If you’re earning more than $50k a month and you want to scale up to multiple 7-figures a year, book a free consultation call:
https://maxtornow.com/pilot
 
How To Get 7-14 Appointments Per Week Using TikTok And Instagram:
https://freedombusinessmentoring.com/30s-Podcast-Ep-244
 
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
 
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
 
Follow Robin Bouwman on Instagram: https://www.instagram.com/robinjohannesbouwman
 
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
 
https://www.instagram.com/max_tornow/
 
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@max_tornow
 
Timestamps:
00:00 Introduction
01:07 The marketing plan for 2024
04:01 Massive changes in the high-ticket coaching
05:45 How did Robin & Max start working together
07:59 How will marketing look like in 2024 for coaches and consultants?
09:44 How to stand out against your competition
13:59 Robin’s obsessions with marketing
17:24 Perpetual learning
20:09 Here’s why EVERYONE’S posting IG reels
22:24 Shiny-object syndrome
24:34 How to spot a bad client
27:34 The biggest business problem we had in 2023
29:21 Hiring & managing sales staff
36:14 Hiring only top 1%
37:34 The easy times are over
39:45 Marketing and sales are interconnected
42:35 Max realizing his sales team was full of b-players
45:35 If there’s a problem in your business, there’s a reason
47:15 How Max ensures he never gives up
50:00 5 ways for hypergrowth
53:45 Transitioning from organic to paid
58:50 Business is the ultimate rite of passage
1:02:20 How to 10x your revenue
1:04:25 How to record 100s of ads in just a couple hours
1:10:05 Your primary and secondary skills
1:14:51 How Max creates months of content without actively recording it
1:22:30 Drop the perfectionism
1:25:00 What do washing hands and Amazon have in common
1:26:20 Craziest ad Robin has seen
1:27:50 The biggest bottleneck for scaling
1:34:05 Scaling from 6 figures to multiple 7 figures