44 min listen
Fashion blogging, fast fashion & accountability with Erica Davies
FromHashtag Authentic - for creatives, dreamers & business owners online
Fashion blogging, fast fashion & accountability with Erica Davies
FromHashtag Authentic - for creatives, dreamers & business owners online
ratings:
Length:
46 minutes
Released:
Feb 12, 2019
Format:
Podcast episode
Description
Things we talk about in this episode:
Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog
The impact of showing your real self online
Moving away from London - and how this brought Erica clarity on her brand and voice
Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram
Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.
The importance of due diligence when choosing sponsorships and partnerships
Transparency about sponsored content, and respecting your audience's trust
The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it
'Fast fashion' and why we all should be buying fewer clothes
The problem of money when it comes to choosing between fast fashion and more ethical brands
Using your "influence" in positive ways, and to change the industry
Why fashion and interior design is not superficial or frivolous
Managing the demands of family life as a self-employed person
Links mentioned in this episode:
Stacey Dooley Investigates - Fashion's Dirty Secrets
Erica's manifesto for moving away from fast fashion
Marks & Spencer, one of Erica's long term brand partners
How Erica explains her sponsored work to her audience
My paid partnership post with Starbucks (ad)
Brene Brown
Erica's Instagram
Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!
Erica's Blog
Pre Order my book UK / US / Australia
My upcoming Live book events
Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog
The impact of showing your real self online
Moving away from London - and how this brought Erica clarity on her brand and voice
Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram
Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.
The importance of due diligence when choosing sponsorships and partnerships
Transparency about sponsored content, and respecting your audience's trust
The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it
'Fast fashion' and why we all should be buying fewer clothes
The problem of money when it comes to choosing between fast fashion and more ethical brands
Using your "influence" in positive ways, and to change the industry
Why fashion and interior design is not superficial or frivolous
Managing the demands of family life as a self-employed person
Links mentioned in this episode:
Stacey Dooley Investigates - Fashion's Dirty Secrets
Erica's manifesto for moving away from fast fashion
Marks & Spencer, one of Erica's long term brand partners
How Erica explains her sponsored work to her audience
My paid partnership post with Starbucks (ad)
Brene Brown
Erica's Instagram
Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!
Erica's Blog
Pre Order my book UK / US / Australia
My upcoming Live book events
Released:
Feb 12, 2019
Format:
Podcast episode
Titles in the series (100)
Managing Self Doubt, With Sas Petherick: Sas Petherick is a UK-based coach who specialises in helping women experiencing self doubt. I first met her through Instagram a year ago, and was struck by how much insight and wisdom she could drop into the most incidental moments of casual conversation. She also makes me laugh until it hurts. For anyone who's ever felt like an imposter in their own career, or like their self doubt is holding them back in life, this episode is essential listening. I think you're going to love it. by Hashtag Authentic - for creatives, dreamers & business owners online