71 min listen
272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
ratings:
Length:
52 minutes
Released:
Apr 15, 2022
Format:
Podcast episode
Description
There has never been a better time to be a B2B marketing. Gone are the days where marketing teams primary KPI is sending the sales team unqualified MQLs. Sales VPs and CROs reach out to Refine Labs everyday asking us to help fix their marketing. Marketing's goal in 2022 is educating the buyer before the buyer ever talks to a sales person, which makes marketing extremely powerful. Buyers having knowledge of the product before they talk to sales means that sales gets to talk to buyers with high intent every single time. In this episode, Chris dives in on the new role of marketing and why were in the golden age of marketing right now!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Apr 15, 2022
Format:
Podcast episode
Titles in the series (100)
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05 by B2B Revenue Vitals