16 min listen
311 - How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer)
311 - How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer)
ratings:
Length:
37 minutes
Released:
Dec 27, 2021
Format:
Podcast episode
Description
Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they’ve build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week’s interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. 0:00 Introduction 1:47 How did you settle on relationships as the way to build your business? 3:01 Thoughts on and experience with door-knocking [Golden Nugget] 5:55 What’s old is what’s new again – building relationships today 8:01 Tactically, how do you do relationship marketing? 11:03 Examples of relationship marketing in action 16:21 Why did you add YouTube and commercials to your organic growth? 18:45 How do you get your leads? [Advice to new agents] 20:32 Listen for the value 25:34 Forming relationships is an organic part of being authentic with others 30:43 It takes effort to make any relationship work 32:26 Advice Steve and Shane would give to their younger selves 36:02 Action Item Connect | Resources Website: https://affordacareinsurance.com/ Social media: Search @affordacareinsurance AffordaCare dinosaur commercial on YouTube: CLICK HERE.
Released:
Dec 27, 2021
Format:
Podcast episode
Titles in the series (100)
02 - Dominate Your Community—Become Industry Synonymous: Being industry synonymous is the apex of branding for a service-based sales professional. In this episode of StayPaid, we’ll talk about the steps a salesperson needs to take to capture the mind share of an entire community, so that when they think... by Stay Paid Podcast