26 min listen
How Privy's Ben Jabbawy succeeded by focusing on a narrow niche
How Privy's Ben Jabbawy succeeded by focusing on a narrow niche
ratings:
Length:
36 minutes
Released:
Nov 1, 2021
Format:
Podcast episode
Description
Key Points:
Ben talks about how Privy struggled to scale in its original form (01:07)
Ben explains how they developed the idea for focusing on email list growth (04:56)
I give my thoughts on product vs distribution (06:16)
I give my thoughts on freemium models, and showing users the benefit of paying for additional features (09:37)
Ben describes how Privy differentiated itself from other e-commerce marketing tools (12:06)
Ben talks about their early marketing efforts (13:19)
Ben talks about developing integrations as a key part of their product (14:05)
I give my thoughts on growing through app exchange marketplaces (15:47)
Ben talks about moving from a partner of Mailchimp to a competitor (18:37)
I give my thoughts on taking risks to attack the competition, and not becoming complacent (22:11)
Ben talks about how Privy succeeded by niching down to a very specific target market, and keeping track of their needs (26:31)
I give my thoughts on transient competitive advantage (28:06)
Ben gives his thoughts on pricing themselves against the competition (29:17)
Ben talks about Privy's future plans and strategy (32:51)
Wrap up (35:00)
Mentioned:ShopifyWixSumoOpt-In MonsterMailchimpSupermetricsSuperlemonMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Ben talks about how Privy struggled to scale in its original form (01:07)
Ben explains how they developed the idea for focusing on email list growth (04:56)
I give my thoughts on product vs distribution (06:16)
I give my thoughts on freemium models, and showing users the benefit of paying for additional features (09:37)
Ben describes how Privy differentiated itself from other e-commerce marketing tools (12:06)
Ben talks about their early marketing efforts (13:19)
Ben talks about developing integrations as a key part of their product (14:05)
I give my thoughts on growing through app exchange marketplaces (15:47)
Ben talks about moving from a partner of Mailchimp to a competitor (18:37)
I give my thoughts on taking risks to attack the competition, and not becoming complacent (22:11)
Ben talks about how Privy succeeded by niching down to a very specific target market, and keeping track of their needs (26:31)
I give my thoughts on transient competitive advantage (28:06)
Ben gives his thoughts on pricing themselves against the competition (29:17)
Ben talks about Privy's future plans and strategy (32:51)
Wrap up (35:00)
Mentioned:ShopifyWixSumoOpt-In MonsterMailchimpSupermetricsSuperlemonMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Nov 1, 2021
Format:
Podcast episode
Titles in the series (85)
Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs: Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating by How to Win podcast with Peep Laja