Key Points:
How ScreenCloud came to be (01:11)
Mark describes the early competitive landscape of digital signage (03:07)
My opinion on how low-cost copycats could improve their messaging (04:33)
I explain why becoming irrelevant is a bigger risk than making a mistake (07:10)
ScreenCloud’s approach to content marketing (08:11)
My thoughts on why evangelizing category over product in a new category can help you win (09:10)
Why Mark knew moving upmarket was the right move for ScreenCloud (12:38)
I address the advantages of strategic pivots (14:09)
Mark goes through ScreenCloud’s acquisition channels (17:02)
Mark explains the moats ScreenCloud is relying on to stay competitive (19:52)
I unpack why brand marketing is importing for targeting out-of-market customers (21:58)
Mark predicts what consumer behavior will look like in 10 years (26:13)
Wrap up (27:57)
Mentioned:Mark McDermott LinkedInMark McDermott TwitterScreenCloudEducating your target market with Appcues' Jackson NoelYamini Rangan LinkedInPaul J. D’Arcy LinkedInHubSpotMiroMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL