In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: 

Why software businesses struggle to achieve predictable successThe ability to outsmart and not outspend to build a sustainable competitive advantageWhy developing communication as a skill helps businesses build a sustainable competitive advantageLessons learned from examining unicorns in the software space with billion-dollar evaluationsWhy you need a creative leap in your communicationThe iceberg model - how to communicate with your clients in a brain-friendly wayThe competitive space frameworkand much more ...

Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/