33 min listen
Educating your target market with Appcues' Jackson Noel
Educating your target market with Appcues' Jackson Noel
ratings:
Length:
28 minutes
Released:
Feb 14, 2022
Format:
Podcast episode
Description
Key Points:
How Appcues got their start (01:13)
What to do when you realize you’re not that different from your competitors (03:06)
Why Appcues found early success through content marketing (05:45)
My thoughts on content marketing as a long-term play (07:15)
How Appcues approaches competitor awareness (08:30)
I explain why studying your competition is key to differentiating (09:38)
Why Appcues is focused on being the best experience builder in the market (11:57)
My take on how small brands can compete with dominating, big brands (13:30)
Appcues’ pricing strategy (14:48)
I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
What Appcues is doing with the money they raised in their successful Series B round (17:21)
Why Jackson regrets betting on the ubiquity of product analytics (19:11)
I unpack why high-profit business models include high customer value (22:55)
Wrap up (26:28)
Mentioned:Appcues WebsiteAppcues LinkedInJackson Noel LinkedInJackson Noel TwitterBen Horowitz TwitterRyan Law Twitter“Love your competitors - how great businesses do strategy” Alex SmithTwilioDatadogPatrick Campbell LinkedInMixpanelKissmetricsGoogle AnalyticsProf. Jonathan ByrnesPendoMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
How Appcues got their start (01:13)
What to do when you realize you’re not that different from your competitors (03:06)
Why Appcues found early success through content marketing (05:45)
My thoughts on content marketing as a long-term play (07:15)
How Appcues approaches competitor awareness (08:30)
I explain why studying your competition is key to differentiating (09:38)
Why Appcues is focused on being the best experience builder in the market (11:57)
My take on how small brands can compete with dominating, big brands (13:30)
Appcues’ pricing strategy (14:48)
I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
What Appcues is doing with the money they raised in their successful Series B round (17:21)
Why Jackson regrets betting on the ubiquity of product analytics (19:11)
I unpack why high-profit business models include high customer value (22:55)
Wrap up (26:28)
Mentioned:Appcues WebsiteAppcues LinkedInJackson Noel LinkedInJackson Noel TwitterBen Horowitz TwitterRyan Law Twitter“Love your competitors - how great businesses do strategy” Alex SmithTwilioDatadogPatrick Campbell LinkedInMixpanelKissmetricsGoogle AnalyticsProf. Jonathan ByrnesPendoMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Feb 14, 2022
Format:
Podcast episode
Titles in the series (86)
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