Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Rethinking Total ACOS
3:55 What has evolved with Total ACOS reporting?
6:06 What reporting systems do you use with clients?
8:01 What’s the biggest problem for someone who has high TACOS?
13:29 Great PPC masks problems with organic
21:30 Remember: imperfect data because of sponsored brands
25:45 How does the cost of acquisition relate to TACOS?
28:15 Extra thoughts on communicating PPC vs organic to clients

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Resources & Links

BetterAMS
How to Optimize for Total ACOS Goals in Amazon Advertising
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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