Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast.
We’ll see you in The PPC Den!
Highlights

3:58 Is Total ACOS a PPC metric, organic metric, or both?
8:20 What is Total ACOS?
13:44 What do you do when you realize TACOS isn’t only PPC?
15:50 What factors influence TACOS that we should track?
20:00 How often do you check your TACOS?
25:01 How to track TACOS the best you can at the product level
29:40 How to tell an Amazon owner TACOS needs organic help
32: 34 Rapid-fire quick tips to improve TACOS
36:03 How the Ad Badger App helps your Total ACOS

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Resources & Links

LinkedIn post: Most realistic, fastest way to improve Total ACOS
All About ACOS for Amazon playlist
How to Optimize for Total ACOS Goals in Amazon Advertising
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All our episodes and show notes
Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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