Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Paris mornings
3:20 Big principles about bulk files
09:24 What are the updates with bulk files?
14:03 New to bulk files metrics
17:30 Best upgrade to bulk files: renaming abilities
19:26 Bulk file format upgrade
20:15 New sponsored display columns
22:38 Neater error solutions
24:14 Action steps for bulk files
25:50 Final thoughts: Bulk files 2.0

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Resources & Links

Where to find Brent, AMZ Pathfinder
Should You Use Amazon Ad’s New Budget Rules?
3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021]
How to Quickly Lower ACOS Using Bulk Operations [2020]
An Introduction to Bulk File Operations [2019]
Campaign Naming Systems
How Should You Name Your Amazon PPC Campaigns?
Learn more about bulk files from Amazon 
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno


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