26 min listen
How to Win in SaaS - 15 insights from the series so far
How to Win in SaaS - 15 insights from the series so far
ratings:
Length:
27 minutes
Released:
Jan 10, 2022
Format:
Podcast episode
Description
Key Points:
Tapping into pre-existing demand (00:40)
Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)
Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)
Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)
Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)
Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)
Educating your customers with Patrick Campbell (13:45)
Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)
Perfecting your operations and processes with Devin Bramhall, CEO at Animalz (16:50)
Creating a category with Tamara Grominsky chief strategy officer at Unbounce (18:50)
Creating a great offer or freemium plan with Patrick Campbell, founder and CEO at ProfitWell (21:10)
Piggybacking on growing ecosystems such as Shopify or Chrome with Ben Jabbawy, CEO of Privy (22:05)
Attracting the best talent (24:10)
Building moats with Morgan brown, VP Growth at Shopify (24:50)
Building long-term relationships (25:45)
Wrap up (26:10)
My Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Tapping into pre-existing demand (00:40)
Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)
Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)
Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)
Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)
Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)
Educating your customers with Patrick Campbell (13:45)
Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)
Perfecting your operations and processes with Devin Bramhall, CEO at Animalz (16:50)
Creating a category with Tamara Grominsky chief strategy officer at Unbounce (18:50)
Creating a great offer or freemium plan with Patrick Campbell, founder and CEO at ProfitWell (21:10)
Piggybacking on growing ecosystems such as Shopify or Chrome with Ben Jabbawy, CEO of Privy (22:05)
Attracting the best talent (24:10)
Building moats with Morgan brown, VP Growth at Shopify (24:50)
Building long-term relationships (25:45)
Wrap up (26:10)
My Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Jan 10, 2022
Format:
Podcast episode
Titles in the series (85)
Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs: Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating by How to Win podcast with Peep Laja