Key Points:
Neha talks about how Contentstack grew from a gap in a stagnant market and embraced new technology clients needed (01:13)
I give my thoughts on championing change, and encouraging clients to come with you (3:08)
Neha talks about how they took a product-led approach, building features the established competition couldn't match (5:11)
I give my thoughts on pulling together and improving existing technologies to build a better product (6:44)
Neha discusses how Contentstack was spun out successfully by keeping it separate from the main services firm (8:28)
I give my thoughts on the difficulties of transitioning from services to SaaS (09:41)
Neha talks about how the firm became trusted by investors (10:50)
Neha talks about how their consultative and flexible approach helps them keep 99% retention (12:41)
I give my thoughts on educating potential clients and seizing opportunities when launching new product segments (16:57)
Neha gives her thoughts on how they win clients by improving on the poor performance and inflexibility of the competition (17:47)
Neha talks about their network of partners as a moat, and how they will put clients in contact with other firms who offer features they can't (22:17)
I give my thoughts on the concept of cornered resources, as defined by Hamilton Helmer (24:48)
Neha talks about how Contentstack's strong expertise and consultative approach helps differentiate them from the competition (26:28)
I give my thoughts on highlighting your advantages and marketing to customers who know what they are looking for (29:28)
Neha talks about how they are planning to build a developer community/ecosystem to expand the features of Contentstack (30:31)
I give my thoughts on community building, with a clip from Morgan Brown, VP of Growth at Shopify (32:29)
Wrap up (34:50)
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