26 min listen
How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue
How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue
ratings:
Length:
36 minutes
Released:
Nov 22, 2021
Format:
Podcast episode
Description
Key Points:
Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54)
I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31)
Guillaume talks about the company's exponential growth over the years (05:05)
Guillaume talks about marketing, blogging and building communities on a lot of channels to build lead profiles and mental availability (06:37)
I give my thoughts on building a social media presence as a newcomer to a field (08:41)
Guillaume discussed Lemlist's transparency on social media, and learning with their audience to build a community (09:31)
I give my thoughts on building a strong digital presence by holding strong, controversial opinions and powerful storytelling (12:17)
Guillaume discusses tapping their community for feature ideas, and turning their engagement into a product advantage (13:14)
Guillaume talks about the various ways the company built its presence in the early days (15:55)
I give my thoughts on mental availability, with a clip from the term's creator, Byron Sharp (18:52)
Guillaume talks about building the personal brands of Lemlist employees as experts in their own fields (21:18)
I give my thoughts on company brands building up the personal brands of their people (24:01)
Guillaume talks about Lemlist's strategy and having the confidence to be approachable, friendly, and not compare themselves to what the competition are doing (24:40)
Guillaume gives his thoughts on niching down on SMBs, and not encouraging enterprise customers (27:54)
I give my thoughts on focusing in on the ideal customer (30:34)
Guillaume reveals where the company is headed in the years to come (31:59)
Wrap up (33:46)
Mentioned:HubspotSalesforceLinkedInByron Sharp My Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54)
I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31)
Guillaume talks about the company's exponential growth over the years (05:05)
Guillaume talks about marketing, blogging and building communities on a lot of channels to build lead profiles and mental availability (06:37)
I give my thoughts on building a social media presence as a newcomer to a field (08:41)
Guillaume discussed Lemlist's transparency on social media, and learning with their audience to build a community (09:31)
I give my thoughts on building a strong digital presence by holding strong, controversial opinions and powerful storytelling (12:17)
Guillaume discusses tapping their community for feature ideas, and turning their engagement into a product advantage (13:14)
Guillaume talks about the various ways the company built its presence in the early days (15:55)
I give my thoughts on mental availability, with a clip from the term's creator, Byron Sharp (18:52)
Guillaume talks about building the personal brands of Lemlist employees as experts in their own fields (21:18)
I give my thoughts on company brands building up the personal brands of their people (24:01)
Guillaume talks about Lemlist's strategy and having the confidence to be approachable, friendly, and not compare themselves to what the competition are doing (24:40)
Guillaume gives his thoughts on niching down on SMBs, and not encouraging enterprise customers (27:54)
I give my thoughts on focusing in on the ideal customer (30:34)
Guillaume reveals where the company is headed in the years to come (31:59)
Wrap up (33:46)
Mentioned:HubspotSalesforceLinkedInByron Sharp My Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Nov 22, 2021
Format:
Podcast episode
Titles in the series (85)
Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs: Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating by How to Win podcast with Peep Laja