Are you new to or interested in the world of survivorship and bushcraft? Brian Loftus is an expert when it comes to being completely self-sufficient in the elements. He sells our bricks in his store, and I've always been interested in this topic, so it was a pleasure speaking to and learning from him. I know you'll find this episode informative and beneficial.   What we discussed:   Why Brian became interested in the world of survival outfitting (1:06) How his business has changed since its inception (3:58) Information is everything, and knowledge is power (5:55) Brands he recommends for those just starting out (8:05) What size knife he recommends (11:13) Growing up not participating in any outdoor activities, and how he prepared as an adult (12:47) Jumping in and getting your hands dirty (17:25) The common denominators he's seen with people just getting started (18:11) Building a good fire (21:01) The rise in interest in being self-sufficient in a worst-case scenario (23:31) American Survival Company and the show Snowflake Mountain (26:28) His mental roadmap when thinking about survival and being self-sufficient (28:42) Water purification (32:57) Shelter and clothing brands he recommends (37:53) Solar energy (41:00) The importance of a sturdy vehicle in emergency situations (43:28) What's in the pipeline for Brian (45:40) The openness of the survival community (49:39)   Where to learn more:   Survival Gear Waypost Outdoors   If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!