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180: Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing

180: Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing

FromThe Predictable Revenue Podcast


180: Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing

FromThe Predictable Revenue Podcast

ratings:
Length:
46 minutes
Released:
Jan 7, 2021
Format:
Podcast episode

Description

Kim Brown, Director of Sales and Business Development at Quick Base, joins Sarah Hicks on this episode of the Predictable Revenue Podcast.  After doing stints in sales, sales operations, sales development, demand generation, go-to-market strategy, marketing, team building, cold call training, and client prospecting, Kim has learned a thing or two about working cross-functionally within a large revenue org, and how to wrangle rogue sdrs. Highlights include: the difference between sales ecosystems in startups and large companies (3:33), what working cross-functionally looks like for a leader in the day-to-day (8:35), the ideal relationship between sales and marketing (11:01), where strategic focus should come from (15:24) and how sdr teams influence it (17:36), how to stage outbound experiments and ensure adoption of new strategies (21:36), and Kim’s top tip about always finding a way to win (43:06).   SHOW NOTES:    More on sales/marketing alignment: How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis   How to combine marketing and outbound skills to drive leads Kim’s past episode: How Catavolt Evolves its Sales Development Process to Perfect Account Based Sales
Released:
Jan 7, 2021
Format:
Podcast episode

Titles in the series (100)

We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.